Last edited by Migal
Saturday, July 11, 2020 | History

4 edition of Ethics in Marketing found in the catalog.

Ethics in Marketing

John Quelch

Ethics in Marketing

by John Quelch

  • 138 Want to read
  • 17 Currently reading

Published by McGraw-Hill/Irwin .
Written in English

    Subjects:
  • Business Ethics,
  • Sales & marketing,
  • Business & Economics,
  • Reference,
  • Textbooks,
  • Business/Economics,
  • General,
  • Marketing - General,
  • Business & Economics / Business Ethics

  • The Physical Object
    FormatPaperback
    Number of Pages864
    ID Numbers
    Open LibraryOL9803470M
    ISBN 100256259038
    ISBN 109780256259032

    Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies. Ethics in Marketing (Marketing Management) Ethics are explained as the moral principles and values that oversee the actions and decisions of a person or group. They serve as guidelines to act rightly and justly when faced with ethical problem. Ethics in marketing denotes to the practice of marketing in business in an ethical and moral way.

    Contextualising ethical issues in marketing Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange process. Baumhart () and Tzalikis and Fritzsche () suggest that the moral issues in marketing are particularly important as marketing is expected to identify, anticipate and satisfy customer requirements. Stephan Dahl is Senior Lecturer in Marketing at Hull University Business School in England and Adjunct Associate Professor of Marketing at James Cook University. His research interests include health and social marketing, cross-cultural marketing and online/social media marketing, and he has published widely in national and international journals as well as authoring a text on Social Media.

    Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms. The authors impressively combine a practice perspective with the best scholarly research in marketing and ethics. The intention of this book is to serve as a compendium which contributes to a better understanding of major ethical terminology and basic ethical systems orientated towards business ethics. This is a free eBook for students/5(28).


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Ethics in Marketing by John Quelch Download PDF EPUB FB2

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian Cited by: 1. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian. Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories.

Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling/5(5). Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Cited by: 7. Smith, N. Craig, and John A. Quelch. Ethics in Marketing.

Homewood, IL: Irwin, Cited by: Ethical Marketing. This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing/5.

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.

In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business : Springer Singapore. Ethics is the set of moral principles or values that guides behavior.

There is a general recognition that many, if not most, business decisions involve some ethical judgment. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted.

Ethics in Marketing: Values, Importance, Advantages and Disadvantages of Ethics in Marketing. Marketing ethics deals with moral standards and extend beyond legal limit. The statement “if it is legal, it is ethical too” is inadequate.

Example- Giving inadequate information in an advertisement may be legally permitted, but is : Sowmya R. This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.

It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection.

Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today. This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business.

Marketing Ethics Prepared and written by Dr. Linda Ferrell, University of Wyoming M arketing ethics addresses principles and standards that define acceptable conduct in the marketplace. Marketing usually occurs in the context of an organization, and unethical activities usually develop from the pressure to meet performance Size: KB.

ISBN: OCLC Number: Description: xvi, pages: illustrations ; 24 cm: Contents: Ethics and the marketing manager --The role of ethics in marketing management --Ethical issues in marketing --What is ethical marketing decision making?--A marketing ethics framework --Marketing managers, society, and the environment --Marketing managers: caught in the.

The book could be considered as a book on Marketing Ethics as it had chapters on commercial coercion, the limits of persuasion, fair pricing, and the ethics of bargaining. Within the academic history of marketing, one of the first articles that appeared in the Journal of Marketing was an article by Phillips.

Try the new Google Books. Check out the new look and enjoy easier access to your favorite features Ethics in marketing. Craig Smith, John A Business Harvard Business School increased individual industry instant cameras interview involved Lenor lottery major manufacturers marketing ethics marketing managers marketing research McDonald.

Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling.

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. Additional Physical Format: Online version: Smith, N.

Craig, Ethics in marketing. New York: McGraw-Hill/Primis Custom Pub., © (OCoLC) This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context.

Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in.

Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms.

The authors impressively combine a practice perspective with the best scholarly research in marketing and ethicsBrand: SAGE Publications. Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA.

His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing.

Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, : Patrick E. Murphy, Gene R. Laczniak, Fiona Harris.Ethics is important in any area, but perhaps even more so in social marketing given the sensitivity of some issues in particular that social marketers are asked to address.

Commercial marketers have long been criticised for using allegedly unethical methods to target vulnerable populations, or simply using deceptive tactics against consumers in Author: Rob Donovan, Nadine Henley.